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The Minimal co is a boutique agency 

where in we want to help brands 

create content, visuals, films, ecommerce materials,

websites, social media, branding and everything that spells marketing

In our 7 years of experience, we have worked with 200+ brands, 80+ startups and wonderful people.

We have had the honour of working with brands like TATA, BAGZONE, NKA Architects, Nykaa, Lavie and more 


Core Team

Lipi Ganatra

Lipi is the founder and creative director at theminimalco. Theminimalco started as a design company and now has turned into a boutique agency with an umbrella of services including films, social, design, photography, events and branding

Punit Bhanushali

Punit is a whole and sole marketing guy. He is the co-founder of theminimalco, and he heads the operations as well as visual communications at theminimalco. He takes care of film, media, visuals and account management at theminimalco



A starter pack that every brand will need

right from a logo to packaging. Talk about

style guides, packaging, brand personality, stationery


Creating communication elements in the form of creatives, videos,

gifs, videos, cinemagraphs, stories, visuals for all sorts of


Social Media Management

Strategising the overall social presence and overlooking all

online activities along with creating content for the same


Creating social ads, documentaries, corporate videos,

e-commerce videos

Website Design

Designing static as well as ecommerce websites 

with seamless customer and brand experience

Product/Model Photography

Creating visuals for the brand using both the product and models

to communicate the right brand language 

Design Retainers

Packages that companies need just for all design related work.

Posters, flyers, brochures, creatives, ad creatives, videos


Collaborating with the right influencers for your brand 

and being an active facilitator various collaborations


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